What Is SEO Hosting?
Put simply, search engine optimization (SEO) hosting is storing a website’s data and files in a way that is best for the website’s search engine rankings.
Website hosting is the act of purchasing or renting space to store a website on the World Wide Web. The information that makes up a website – the HTML writing, the images, and the content storage system (CSS) – is all stored in a computer that allows other internet users to connect to your site from anywhere in the world.
Every website you’ve ever visited is hosted on a server.
Servers offer various web hosting services, primarily shared hosting, dedicated, VPS and reseller. These hosting services differ according to the technology used to store the data, how much management is required to handle the information, and additional services offered.
But which web hosting tactic is best for SEO? What, exactly, is SEO hosting?
In this article, we explain:
- What SEO hosting is
- Why SEO hosting is important
- How you can optimize your website hosting for SEO-friendliness
What Is Seo Hosting
To understand what SEO hosting is, we first need to understand what web hosting is.
Web hosting is when a website owner uploads website data files from their local computer to a web server. The server uses its resources, such as RAM, hard drive space, and bandwidth to facilitate the storage and remote access of those files.
Multiple C-Class IP addresses
SEO hosting is an SEO strategy of hosting a website, or websites, across multiple C-Class IPs (Internet Protocol addresses). Doing so allows you to safely link between your sites from sites that have unique dedicated IP addresses with different server locations.
An IP address is what identifies information being sent between devices on a network. For example, IP addresses contain information and the device’s location (your mobile phone, tablet or computer) accessing or storing a website or web page’s information.
SEO web hosting is the practice of doing this with a view to optimize the website’s chances of ranking well in search engine results pages (SERPs of search engines such as Google, Yahoo and Bing), by grouping sites together through your web host server, allowing you to use shared hosting while presenting the sites as entirely individual domains.
The uptime of your host is probably the most important factor in how SEO-friendly they are.
Uptime simply means the amount of time your site is live and available. Of course, all hosting providers require a small amount of downtime for maintenance, but if you can find a host guaranteeing at least 99.9% uptime (that’s one minute 44 seconds downtime a day), they are SEO-friendly.
Regularly backing up your website’s data is essential for good SEO hosting. Anything can happen online – hacking, system failures, physical server breakdown can all cause your site to crash.
Make sure your hosting company regularly backs up your website’s information. Otherwise, you’ll lose your SEO ranks in the search engines.
As SEO hosting is a more complex process than standard web hosting, you’d expect web hosting providers offering SEO hosting to offer a higher standard of customer support. The better customer support you receive, the faster and more seamlessly you can change, update and fix any issues with your website – all essential for performance in search engine ranking algorithms.
Why is SEO hosting Important?
SEO hosting is important because it provides webmasters with a greater capacity for linking between their websites, and also optimizes the user experience a visitor has while visiting a website.
Backlink building and the backlink profile of a website are important ranking factors in search engine algorithms. By using SEO-friendly SEO hosting services, website owners can achieve better rankings in SERPs, which attracts more organic traffic, more customers, and more customers encourages more sales and conversions on their website.
Furthermore, SEO hosting is important for businesses with enterprise-level websites. It enables them to create a harmonious, seamless user experience between all of their different websites, with each website performing as well the others.
SEO hosting FAQ
Does hosting affect SEO?
Yes, hosting most certainly affects SEO.
If you host your website on an unreliable server that has slow page-load times, then when someone manages to visit your website, they will likely have a poor user experience and click away from your site very quickly.
While not all websites will require multiple C-Class IP addresses on a dedicated SEO hosting provider, choosing a dedicated server that offers SEO-friendly hosting plans (fast load times, high uptime guarantee, and regular site backups), is essential for any size website.
Which hosting is best for SEO?
Depending on the requirements of your website, there are different hosting providers to choose from. The best are:
- HostGator. Best hosting provider for uptime and page load speed.
- GoDaddy Hosting. Best for server location and add-ons.
- InMotion. Best for website backups.
- A2 Hosting. Best for customer support and response.
- Others we didn’t mention
You can use several SEO tools with which to monitor the effectiveness of your current host and the SEO health of your website.
Does changing IP affect SEO?
Generally, once you create a website and set it up with a domain name on a dedicated hosting service, you don’t want to change anything. Changing your domain name and IP are among some common website errors new web admins encounter.
When you change the technical background of a website, search engines can take that as instability. For example, if you change your IP address, it will impact your local SEO rankings because your IP address identifies where your site is hosted and to which location you are marketing.
Does it matter where I host my website?
Yes. Where you choose to host your website will heavily impact how effective your website is at attracting visitors and encouraging them to take the action you wish while on your website.
If you host your website on a low-quality server, then no amount of digital marketing can make up for the damage that host will do to your online presence and online success.
However, if you choose a high-quality hosting account, then you give yourself the best SEO opportunities with which to outperform your competitors and attract the biggest portion of your target audience as you can.
Hopefully, this article has given you a better understanding of SEO hosting.
While the concept might be strange even to experienced SEO professionals, in essence, SEO hosting is simply the process of leveraging multiple C-Class IP addresses and a stable hosting service to store your website’s data.
Doing so gives you the best opportunity to create a website that has the best chance of outperforming competitors in SERPs, and in facilitating an enjoyable user experience for all those who visit your website.