Tools

18 Best Content Marketing Tools You Need for 2020

18 Best Content Marketing Tools You Need for 2020

When it comes to any SEO strategy, your content plays a central role that cannot be ignored. Why? To show up for relevant searches (that cover your business’ various products and services), you need content for everything. Without content, you won’t get the traffic or the conversions necessary to drive your business. That’s why content marketing is so important, and why more businesses and agencies are using content marketing tools. It can be difficult to plan and execute your content strategy at any scale, so using specialized tools can make each element much easier. Here are 18 of the best content marketing tools to use in 2020 because they will save you a lot of time and money. Best Content Marketing Tools 1. Unsplash You can’t have great content without great images to go with it. Every article needs at least a feature image for blog previews and social sharing. However, you should also look to add supporting images and graphics to improve your content’s readability. One great content marketing tool to make it easier to find good quality images is Unsplash. It has a large selection of free images you can download and add to your content. You can search for images by specific keywords, making it easier to find something that fits what your content needs. 2. Trello Trello is a very effective tool for planning your content marketing strategy, through each step of the process. You can customize your process how you like, setting a stage for each specific step. For example, you can create steps for planning, research, writing, editing, design, publishing, social sharing, outreach,...
15 Best Social Media Tools for Small Business

15 Best Social Media Tools for Small Business

Small businesses don’t have the luxury of having an entire department to manage their social media. From social media advertising, research, planning, design, content, and reporting, it can take up a lot of your time. Especially if you want to be active on all the major platforms. That’s why it’s important to use the best social media tools for small business owners. They help you cut down on time spent on tasks and make it easier to plan and execute a local social media campaign. Best Social Media Tools for Small Business The social media tools we list below will not suit every business. It is important to use the list as a launching point for further research. That way, you can pick the tools that work best for your needs and budget. Here are the 15 best social media tools for small businesses. 1. Buffer Buffer is one of the most popular social media tools you will find. It is a scheduling application to automate your social media posting across most major platforms, such as Facebook, Twitter, and LinkedIn. You can add content to your scheduling queue all at once and set the posts according to your planned days and times. If you want to see how your posts all perform across all of the platforms, you can use the analytics dashboard to see it in one location. They have a free account where you are limited to one account per social media platform, and to 10 scheduled posts at a time. For a small business with only one location, that is more than enough to get access...
20 Local SEO Tools to Improve your Rankings

20 Local SEO Tools to Improve your Rankings

Did you know that 50% of consumers who do a local search on their phone will visit a store within the very same day? That’s a lot of potential revenue. So it goes without saying really that a strong local SEO strategy is key to making sure these people visit your business, and don’t instead go elsewhere. As competition increases, the task of increasing visibility in the local search results takes centre stage. If you run a small business, you need to be leveraging local SEO. You need to tracking, measuring and analyzing your local marketing efforts, not to mention staying on top of your competitors. If only there were some tools to help streamline all of this… Enter: local SEO tools. 20 Best Local SEO Tools Local SEO tools are designed to make your marketing work more efficient. The only problem is there are loads of tools available and even more information out there about them. I mean, just Google it and you’ll see 69,100,000 results! That’s a lot of choices. In fact, that’s probably too many choices. So to help you filter out the noise, here are 20 top local SEO tools (some you will recognize & some you may not) as well as alternatives too. Ready? Let’s go: #1 Whitespark Local Citation Finder Whitespark is a local listing management tool that does a lot: it can collect customer feedback and reviews, monitor rankings by location, and find new link opportunities. One very useful part of this tool suite is the Whitespark Citation Finder tool. Unsurprisingly, this tool finds citation opportunities for your business as well as...
How We Use Slack to Beat Down Referral Spammers

How We Use Slack to Beat Down Referral Spammers

Flashback to 2014.  My work communication revolved around Skype. Aside from all the normal contacts & conversations, I had a bunch of external scripts running that collected “stuff” (expiration messages, downtime notifications, online conversions, etc) and sent them through a VPS I had running so I could get it posted to my skype. It was a fantastic (albeit ugly) hack. All the little details of my online life were sent as updates to the software I had running 24/7.    Having access to everything in one place is important. It’s time efficient, chaos-cutting & in many cases, what separates the winners from the losers in business transaction that happens at the speed of now.. Slack separates itself from the competition with it’s plug-in-ability with the rest of the net.  Having my old skype setup in mind, I set off to start to incorporate the rest of “life” into slack. We started off with simple reminders, some goals hit, orders placed, meeting reminders, etc.   In a matter of just a few months, it has become the filter for almost every facet of our operations.   One operation in particular I’d like to expand on is how we use slack to stay ahead of the curve while fighting spam in google analytics. As a company, we’re heavily involved with reporting. A lot of that relies on traffic analytics to determine effectiveness. 2015 was the year of ghost spam, this is spam that forges its way into your analytics dashboard as a method of advertising. As you can imagine, this was a major pain in our ass that we knew we needed a...
New “Keyword Referral Spam” Plaguing Your Analytics Reports

New “Keyword Referral Spam” Plaguing Your Analytics Reports

Referral spam has wrapped it’s nasty tentacles around more Analytics reports. It’s got your good data hostage and will stop at nothing to squeeze all usefulness out. And as we’ve said before, Google isn’t exactly throwing out the life rafts yet. Point is, if you’ve ignored referral spam until now, you can’t anymore. Ghost Spam Sighting: Keyword Reports Okay, so keyword reports are not terribly useful anymore. Ever since Google shifted most of the referring keyword data to show (not provided), we haven’t been basing important decisions off of this information. But what this IS doing, is proving an important hypothesis we’ve been developing here on this blog: referral and ghost spam is so damn easy to use (as a relatively easy bottom-dwelling marketing parasite), its use is only going to accelerate. We’ve seen this demonstrated in several ways: – Sheer number of referral spammers – Prior referral spammers re-incarnating to get around exclusion filters – Spam mutating to stuff fake URLs on page by page reports Take a look… Cleaning up the Mess We’re in this fight for the long haul, and prepared to outlast the siege. So much so, that since we launched in Sept. ‘16, we’ve already released 22 different versions including 2 major updates removing spam from different sections of analytics.. And so along those lines, we’re pleased to announce that update 2.1.1 features clean keyword reports, like the day your analytics account was born. Let’s Get Technical for a Moment… To understand how this new method works, we need to truly grasp the first word in the phrase “referrer spam”. A referrer is a...
A New Mutation Of Referral Spam You Will Love to Hate

A New Mutation Of Referral Spam You Will Love to Hate

Well that didn’t take long did it? It seems like just the other day we were putting the final touches on our definitive guide to stopping ghost and referral spam with the Loganix Referral Ghost Spam Removal Analytics Segment. And while the guide is still ultra-relevant and helpful, it’s time to make a noteworthy update. We’ve come across an interesting new mutation of this kind of spam in Google Analytics, and chances are, you’ve seen it too. A New Challenger Approaches: Phantom Pages As we’ve stated previously on our blog many times, what’s really concerning about referral spam is the relative ease and velocity at which rogue programmers can make this scum spread at scale. We walked you through it here. Way back when (last year), the blogosphere and internet hangouts collectively moaned in frustration as a single shady marketing junta, consistently found itself into important analytics data and reports. Like a mosquito in the jungle that somehow kept finding its way through your seemingly impermeable net, it just couldn’t be stopped. Others noticed, and followed suit. And now we’re seeing this corrupted and fake data leaking into other areas of the Analytics reports: Instead of simply “targeting” your homepage and showing up in referral reports, the spam is now showing hits to pages that don’t even exist on your site. This time, to gain demand your attention, they stuff their URL into “phantom” pages that don’t exist. In Response, We’ve Stepped Up Our Game Remember, the main reason referral spam removal tools are no longer effective is that their segments are not updated, and they don’t catch new...