What Is a Headline?

Adam Steele
Nov 25, 2021

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Does this sound familiar? Every single morning you may like to read a little bit while taking breakfast. Usually, you’ll whip out your iPhone and start scrolling through your Twitter feed, Pinterest, or some other news aggregators.

Sometimes you’ll occasionally take a glance at the front page of the newspaper headline that lays on the kitchen table five feet away from your cereal bowl. In reality, you’re not reading all the content of each newspaper article that you come across. you’re not clicking on every link you see on your phone, and just because you follow news stories online doesn’t mean you have read their newspaper story.

So what are you looking for?

In the 10 minutes, it takes you to have breakfast before work, you will have read numerous headlines and hundreds of advertisements (consciously and subconsciously). Before you click on it and read what it has to say, you’ll need something that catches your eye, grabs your attention, piques your curiosity, and raises your eyebrows. Most of the time, you want that fascinating headline so badly that you won’t stop looking until I find it.

The headline has a significant impact on your website traffic, bounce rates, conversions, and trust. Every day, millions of new blog entries, billions of new emails, and hundreds of hours of videos are published online. However, just 20% of those who view these new content pieces will go past the headline. 80 % will read the headline and then move on. Your headline is the first impression that may have a significant impact on the success of your articles, website, and even your online business.

Let’s take a deep dive into what a headline is, why headlines are important, what the purpose of a headline is, and how to create a powerful headline.

What Is a Headline?

The title you provide to your written content is the headline.

This might be the title of a webpage, an article, or any other piece of copywriting. Your headline is the first thing a reader sees, not just because it is the first line at the top of the page, but also because it is frequently in a larger, bold font.

A headline is commonly confused with a header. Here’s the difference between the two.

A header, as opposed to a headline, appears numerous times inside a text. It separates a piece of content into pieces and serves as a title for a specific portion, rather than the entire piece, as a headline does.

Here is an example from our website page titled “18 Best Content Marketing Tools You Need for 2022.” Use keywords that your visitors are searching for. Take note of how we utilized relevant keywords.

This title is straight to the point and the article contains pertinent information about why content marketing is so essential, and why more firms and agencies are utilizing content marketing tools.

Why Are Headlines Important?

The most crucial aspect of your content writing is the headline. It is the first thing that your reader or site visitor will notice. Your headlines are, in fact, your first genuine point of contact with your prospective consumer, therefore they must be perfect.

Here’s why headlines are important:

Search Engine Optimization – The first thing your audience sees after entering keywords into a search engine is your headline. The higher your content ranks on the search engine results page, the better your content’s click-through rate. This implies that while creating good headlines, you should think about keyword searches. The keywords used in the headline influence where it appears on a search engine’s results page. The easier it is for readers to find your content, the easier it is for them to find you. This is why 75% of visitors never go past the first page of search engine results.

Gain Readership – The first thing your reader sees is your headline, which tells them what your content is about. They are more likely to click on your link and read your content if it sounds engaging, informative, and relevant. If your post has truly outstanding information, the reader is more likely to return to your site or share the content with others. A headline is the first chance for copywriters and content marketers to establish a strong readership and a devoted following for all subsequent articles and blog posts.

Virality – While headlines are not the sole reason for content to become viral, they do greatly enhance the likelihood of it happening. Although you may have generated high-quality content, it is the headline that draws people in. 94% of marketers utilize social media to distribute content.

Headline FAQ

What is a headline on a website?

The title you offer to your written content on a website is known as the headline. The title tag of a website notifies a search engine like Google what the title of your web page is.

A “title tag,” on the other hand, is separate from a page’s “H1.” Your web page can have an H1 that differs from the title tag, however, they are frequently the same by default until altered in the page’s HTML header.

An article title, for example, is your H1. If you had an original idea for an article title but wanted Google to index a title tag that was more likely to be clicked, you could separate the title tag from the H1.

Title tags are the headlines that appear on the search engine results page when you input a query into Google (SERP).

What is the purpose of a headline?

“Headlines are lifelines to our readers,” as stated in any piece. They capture attention, establish trust, and assist time-pressed customers in focusing on the stories that are most important to them. They connect readers to our content, allowing us to reach our target audience across a sea of information.

Headlines also assist search engines in determining if our products are relevant to what people are looking for. The majority of search inquiries are two to four words long and include proper names and phrases. The best headlines will be those that correspond to the most frequent relevant search queries.

What is a headline in marketing?

A headline in marketing is a statement, phrase, word, or combination of words placed in large type and bolded on the front page of a newspaper or magazine, or the top page of a website page, or above a body of the content on any page of a newspaper, website or magazine, or in printed advertising (or featured as part of a broadcast commercial).

A headline’s goal is to catch the reader’s attention and typically to urge them to read the content that follows, For instance, words published in large letters at the top of a newspaper story that serves as the story’s title. (Or, in the case of transmission, to urge the listener or viewers to continue listening or viewing). The headline is considered the most essential aspect of print advertising since it attracts the reader into the advertisement.

As a result, it must pique the reader’s attention and pique their curiosity about the offered goods or service. In headline copy, a range of methods are employed, such as the provision of a discount, the guarantee of a product benefit, the raising of a question, or the use of key provoking words such as “new,” “wonderful,” or “revolutionary.”

Split-run experimental testing of headlines, in which the headings vary but the body content remains the same, has proved that the headline is the most important component in an advertisement’s success. Your headline should be related to the main point of the content (s).

How do you write a powerful headline?

It all starts with a few easy fundamentals that will assist your readers to comprehend what your content is about. When you do this correctly, you will also assist search engines to locate your content. Here are a few tips to help you write a powerful headline:

  1. Find and use keywords that your target audience is searching for in your headlines.

Before creating your headline — and especially your article — knowing your target keyword is really useful. That way, you can utilize it a couple of times right away rather than adding it afterward.

Find a keyword with a reasonable number of average monthly searches, low competition — potentially medium if your PageRank or Domain Authority outperforms your competitors — and a difficulty score of less than 60%.

LinkedIn offers a range of job title headline examples for professionals, entrepreneurs, job seekers, and students. If you want to appear in more searches, make sure your LinkedIn headline contains the correct keywords.

Tip: To choose an excellent keyword for your next post, use Google’s Keyword Planner and Moz’s Keyword Difficulty and SERP Analysis research tools.

  1. Make your headline a good length 

According to studies, headlines of six words or fewer are the simplest for your audience to read. However, headlines do not have to be complete sentences.

Keep in mind that your audience is skimming. The first and final three words of a headline are the most read, therefore it’s no surprise that six words are the ideal length for a headline.
However, shorter is preferable for robots as well.

Headlines with 55 characters or less tend to attract the most clicks. There is a strong correlation here since Google displays around 55 characters in its SERPs.

  1. Concentrate on a proven headline type
    Certain sorts of postings are more popular than others. Semrush studied over 1 million headlines and discovered that the following three types of headlines were shared more on social media:
  • List posts: # Secrets To Keyword Success.
  • “How to” posts: How To Do Keyword in order To Benefit.
  • Question posts: Is Keyword Providing You With Benefits?

There are several additional creative methods to make your headlines stand out. They weren’t attempting to undermine them by leaving them out of this list; their study just shows that certain headline styles generate the greatest social interaction. Because social engagement increases traffic, these three headline styles take first place.

  1. Is your headline lively or gloomy?

Headlines that elicit strong positive or negative emotions receive more attention than ones that are kind of… dull. To stimulate your audience’s interest, play on their emotions. You’re already doing this by stating the benefits of reading your article in the title — now just make sure your actual wording hooks them in.

  1. To do all of this, use a Headline Analyzer.

Don’t have time to balance emotive words with the rest, count your phrases and characters, preview it in Google’s SERPs and email subject lines, and double-check your sentiment?

Not an issue.

To score your headlines, you can use CoSchedule’s free headline analyzer. It will measure all you need to know in order to produce the greatest headlines that will result in the most social shares, traffic, and search results.

Don’t forget: check out the other definitions (over 200) in our growing SEO glossary.


Hopefully, this article has given you a better understanding of headlines.

Headlines penetrate the inner depths of our minds and have a subconscious influence on us as we swiftly scan them. Make sure you’re crafting catchy headlines to attract the correct traffic to your website.

Not all readers are the same, and each website caters to a particular audience. Feel free to experiment with new methods from time to time. Determine whatever feature or incentive piques your readers’ attention the most. You may be surprised at how much of a difference it makes!

Loganix takes pride in generating winning headlines that grab your attention and pique your interest. Your target audience will not hesitate to click the link to access further content from you.

Let us help you make a positive impact on your SEO efforts.

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

Explore Services

Written by Adam Steele on November 25, 2021

COO and Product Director at Loganix. Recovering SEO, now focused on the understanding how Loganix can make the work-lives of SEO and agency folks more enjoyable, and profitable. Writing from beautiful Vancouver, British Columbia.