What Is a Hub Page?

Adam Steele
Dec 1, 2021

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If you are in charge of digital marketing for your company or organization, one of your responsibilities is to create and offer the greatest online experience for your website visitors.

You want to link people to information that will pique their interest and engage them. In this scenario, content marketing serves as the foundation of your strategies.

It entails generating and publishing relevant content that assists your visitors by answering questions and providing the assistance they require at that time, regardless of where they are in the marketing funnel.

When you have a range of content to answer visitors’ inquiries about your product or service, the next step is to manage your content so that it is easy to browse for both search engines and consumers.

If you want your website to rank better on search engine results pages (SERPs), you must arrange your content and keywords. Hub pages and internal linking are two ways for accomplishing this.

This article will delve into what a hub page is, why a hub page is important, why you need a content hub, what SEO hub is, and how to create a content hub.

Let’s dive in.

What Is a Hub Page?

Hub pages are a core page for certain themes that has a collection of interconnected, relevant content that links back to that page. These might be themes that you cover on a regular basis on your website. They often include content that targets high traffic keywords and draws a large number of people.

The content you provide on a hub page should be relevant to your niche. If you operate a pet blog or firm, for example, everything you write about on the hub page must be about pets. It must also be high-quality content with relevant keywords in order for search engines to effectively index it. Those who are skilled with keyword research should strive to include just the most relevant terms on the hub page.

Content hubs are interconnected collections of content on a certain topic. They are divided into three sections:

  • Hub page/pillar content: This is a high-level overview of a wide subject.
  • Subpages/cluster content: These are detailed guides regarding certain aspects of the main topic.
  • Hyperlinks: These are the connections that connect the hub page to the subpages. The hub page has connections to all of the subpages, and each subpage contains links back to the hub.

Why Is a Hub Page Important?

The basic concept behind them is obviously exposure.

But what piques the attention of so many webmasters in developing this type of page?

One explanation is that the site ranks exceptionally high in Google’s search results, and the pages are indexed rapidly. Your hub-page will most likely get indexed faster and rated higher than your main site or blog.

Because the site ranks so well, the backlinks you receive will help you rank higher as well. The amount of relevant backlinks you have impacts your website or blog’s position, and hubpages.com is one of the finest places to obtain them. It is preferable to have a few backlinks from these web pages rather than a hundred from a slew of useless directories.

You can anticipate some people to click on your links if your hub-page is well-written and helpful. The average visitor will most likely stay for three minutes or longer to read the content. If everything is nicely written, the ordinary reader will most likely want to go to your main website or blog to read more. Hopefully, you’ll notice a significant increase in traffic and establish yourself as an authority in your field.

Another thing to keep in mind is that your hub-page will offer you tailored visitors. This implies that people must search or explore for the topic to reach your website.

Organic traffic accounts for more than 40% of internet earnings. If you’re attempting to sell items or generate AdSense revenue, having targeted visitors interested in what you have to say and offer might improve your earnings.

Finally, money is the one thing that all webmasters and bloggers seek, and while they all utilize various methods, everyone can agree that Hub-Pages are vital.

Because there is so much competition out there, you must make informed judgments about your search engine optimization strategies. However, no matter how hard you work, it can be quite tough to get your website to rank well in Google. This is why hub-pages are so valuable—they are indexed rapidly and no black-hat SEO techniques are employed. This implies you may get backlinks from a reliable source, enhancing the value of your online presence.

Hub Page FAQ

What is an SEO hub?

If search engines have evolved, you should as well. You cannot continue to rely solely on the previous technique of producing content around longtail keywords. Instead, you should think in terms of topics rather than keywords. Also known as the SEO hub and spoke model.

The future of content and keyword strategy is hub and spoke SEO. It entails connecting and interlinking similar-themed content, then building a 10x pillar page that serves as a content center.

This topic cluster approach is effective for three reasons:

  1. Improved site structure for seo and user experience
    Internal links across sites will gain you greater SERP positions as you develop more content on the topic surrounding additional longtail keywords. Google gives each website a crawl budget, and effective internal linking will help Google crawl your site accurately and avoid crawl waste.
  2. Your keyword research process is greatly simplified.
    You will no longer have to look for topics to write about on your blog.
  3. You may cover a topic thoroughly while lowering your bounce rate.
    Because you are providing the definitive resource on a topic, your visitors will stay on your site longer rather than depending on external sources. It’s almost as if you’re the Wikipedia of your field. Because of the coherent structure of the content, this decreases your bounce rate and increases engagement.

What is a hub page on a website?

A hub-page is a free, basic website creation to increase awareness for your web presence and business.

Even if your primary website is a personal one, you may establish a hub-page to draw attention to it. The more favorable attention your website receives, the better.

All you have to do is go to www.hubpages.com and start writing. The layout is quite simple, so even if you don’t have much HTML expertise, you should be able to put things together without too much difficulty. Make sure to utilize unique content rather than simply copying and pasting from another website or blog, even your own.

The goal is to get readers to visit your main site or blog, so don’t utilize the same old content.
A content hub is a place where you may arrange content on a specific topic. It entails a technique of internal linking in which information connects back to a central hub page and, ideally, additional relevant content.

A Main Hub is a parent page, referred to as the “hub,” that serves as a home or library for organizing related information, referred to as “spoke” pages.

The design, layout, and complexity of Main Hubs varies. It may be as basic as a landing page with a list of spoke pages, or as complex as a landing page with a grid of cards symbolizing and linking to each spoke.

A Hub-and-Spoke content strategy includes Main Hubs.

Why do you need a content hub?

Is your website appealing? Your greatest option for establishing a digital media magnet is a value-packed content hub. Let us look at the advantages:

  1. Engagement
    Your website might be really magnetic, but it won’t be very successful. Great websites do more than just drive visitors; they also elicit participation. More than sales pages, product pages, or homepages, content hubs encourage interaction (as in reading, sharing, joining up, trying, buying, attending, and so on).
  2. Marketing Insights
    Your content hub will provide extensive analytics information to your organization. The analytics you collect will help your content production team understand what works and what doesn’t. You’ll be a more effective publisher if you have a better understanding of what users value.
  3. Authority
    Online purchasers place their trust in authorities. Consistently producing trustworthy content is a tried and true method for establishing thought leadership and is one of the most essential advantages of having a great content hub.
  4. Control
    Social media networks are constantly evolving, and these changes do not necessarily benefit users who rely on them for content delivery. Because you control the experience, traffic to your content hub is significantly more meaningful. You create the experience. Your goals come first.
  5. Leads
    You may create leads and revenue by using content hubs. Visitors that find value in the information you provide will spend more time on your site. With strategies like lead capture, progressive profiling, and contextual calls-to-action (CTAs), you’ll generate chances to “feed the funnel” .
  6. Visibility and traffic
    Succeeding with search, the most important source of organic traffic on the web, necessitates having quality content. Search engines index billions of sites and are quite adept at evaluating the quality of the content on them. If you desire visitors, your content hub should be a collection of appealing sites.

What does content hub do?

A content hub serves as a central location for all of your fragmented content, as well as a platform that streamlines, accelerates, and simplifies every aspect of a marketer’s work – all in one solution. It provides a clear perspective and easy, collaborative features that reduce complexity to a minimum while increasing additional value.

This prepares you to better address today’s marketing operations issues and, ultimately, maximize omnichannel interaction and engagement, which is the goal of content marketing.

A content hub includes a broader range of content categories.

Everything from blog entries to films, webinars, podcasts, social content, case studies, research, presentations, white papers, data visualizations, infographics, courses, tools, downloadable templates, and so on might be included. What’s important is that all of the content is structured around a primary theme, not the format. And it’s absolutely fantastic content!

You may utilize different types of content hubs to arrange everything in your content marketing strategy. The version you choose is determined by your industry and the manner in which your target audience wants to absorb information.

How do I make a content hub?

1. Create a list of topics for your hub

Brainstorming themes for hubs is a wonderful place to start. Topics should be broad enough to contain numerous subtopics, but not so broad that it requires too many clicks to get the content. You want to create a structure that is simple to browse with a few clicks.

2. Classify your subtopics

After you’ve narrowed down your primary themes, seek for relevant subtopics. You may generate ideas in a variety of methods, like utilizing a keyword research tool, searching Google, or submitting a subject into Answer the Public. To better understand what consumers want, poll your company’s sales and customer service personnel or look at recent customer survey data.

Remember to verify the search volume for each topic as you think about it. If it does not receive sufficient traffic, simply merge it with another subtopic.

3. Design a user-friendly structure

Because user experience is important, you should build your content hub such that it is simple to comprehend and navigate, and that users can easily discover what they are searching for. Depending on the intricacy of your structure, you may want to use mind mapping tools to understand how everything fits together.

4. Select content marketing technology assistance

It takes time and work to create your content hub, from development to publication to promotion. The usage of content marketing technologies can help to simplify this process.

5. Identify content types

You must determine what kinds of information to put in your hub. Blog entries, articles, pictures, explainer videos, podcasts, webinars, courses, or tools are examples. What types of content do your visitors prefer?

6. Include internal links

As you add content to your content hub, make sure it has relevant internal links to the rest of the hub. Topic pages should, at the very least, link to subtopic pages and vice versa. However, you may also provide links to other related subtopics.

7. Include conversion and CTA

Each piece of content should have a conversion event or CTA that is appropriate for its place in the marketing funnel. If users are just getting started, a good CTA might be to join your email list. Later on, the same visitor may be interested in a webinar or demo.

8. Publicize your content hub

The effort does not end once the content hub is in place. You must invite others to participate in the experience. To promote the main hubpage and/or subpages, you can utilize a variety of marketing methods. Any marketing strategy that is already popular with your current clients can be used to drive traffic to your new content hub.

9. Evaluate the outcomes

Measuring the success of your content hub is similar to measuring the success of any other form of marketing. Determine the ROI to discover how effective your content marketing is and where you can enhance it.

Don’t forget: check out the other definitions (over 200) in our growing SEO glossary.


Hopefully, this article has given you a better understanding of hub pages.

Whatever type of contenthub you develop, you will make both your visitors and Google very happy.

With a content hub, you can share your industry knowledge and experience. This will improve consumer connections and boost your brand.

In terms of SEO, your new content hub will assist Google in better understanding your area of authority and expertise. The search engine will also be able to tell the topics you cover and how much supporting content you provide.

Aside from that, the nature of a content hub encourages backlinks, which enhances organic search.

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

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Written by Adam Steele on December 1, 2021

COO and Product Director at Loganix. Recovering SEO, now focused on the understanding how Loganix can make the work-lives of SEO and agency folks more enjoyable, and profitable. Writing from beautiful Vancouver, British Columbia.