25 Actionable
On-Page SEO Tips
(based on 10+ Years of Experience)

Generic on-page SEO tip leaving you wondering, “Okay, but how do I actually do this?“

We hear you. That’s why we’re skipping the fluff and diving straight into the good stuff – on-page SEO tactics that actually work in the real world.

“Sometimes people forget about doing the basics really well. Nail your on-page stuff and then you can approach everything else knowing you have a solid SEO foundation.”

Aaron Haynes & Adam Steele, the founders of Loganix, bring years of experience ranking sites that drive real results with SEO. No guess work here. Just on-page optimization advice from the trenches.

These on-page SEO best practices are based on that experience, NOT regurgitated information from Google searches or AI-generated fluff.

Instead, these are proven strategies from:

• Years of testing, tweaking, and perfecting page elements

• Millions of words optimized for search engines

• Countless successful on-page overhauls across industries

On-Page SEO Tips & Best Practices (based on 10+ Years of Experience)

1. Write unique title tags for each page, but write them for users, not just search engines.

2. Use your primary keyword in the first 100 words of your content, but DON”T stuff keywords – focus on natural, reader-friendly content.

3. Optimize your meta descriptions to improve click-through rates from SERPs.

4. Use header tags (H1, H2, H3) to structure your content logically (e.g. don’t skip from H1 to H4 or start with a H3 and ignore a H1…).

5. Optimize your URLs to be short, descriptive, and keyword-rich.

6. Use internal linking to distribute page authority and guide users through your site.

7. Optimize your images with descriptive file names and alt text (this also applies to PDF files and other downloadable content).

8. Improve your page load speed – it’s a ranking factor and crucial for user experience.

9. Make sure your content is mobile-friendly (Google uses mobile-first indexing).

10. Use schema markup to help search engines understand your content better, like FAQ schema to increase your SERP real estate and local schema if you have a physical business location.

11. Create different types of content that answers user queries comprehensively (and shows off your expertise).

12. Optimize for featured snippets by directly answering common questions in your niche.

13. Implement a clear site structure with a logical hierarchy so users and bots can navigate your site.

14. Use canonical tags to avoid duplicate content issues.

15. Optimize your XML sitemap and submit it to Google Search Console.

16. Use descriptive (BUT natural) anchor text for your internal links, navigation menu items and use breadcrumbs to improve navigation and SEO.

17. Optimize your content length based on what’s ranking in SERPs for your target keywords (super long pages are always the right SEO play).

18. Optimize your category and tag pages for e-commerce sites.

19. Use rel=”nofollow” tags appropriately for external links (see: nofollow vs dofollow)

20. Use table of contents for long articles to help users and potentially win featured snippets and consider jump links to improve user experience.

21. Implement proper redirects (301 for permanent, 302 for temporary) when changing URLs.

22. Implement social sharing buttons, but ensure they don’t slow down your site.

23. Optimize your contact and about pages – they’re important trust signals (oh, and while you are at it, optimize your 404 pages to keep users on your site).

24. Use robots.txt to tell search engine bots what pages to crawl (along with rel=”next” and rel=”prev” for paginated content + proper hreflang tags for multi-language sites).

25. Remember, on-page SEO is about balancing optimization for search engines and users, when in doubt: always prioritize user experience.