What Is a Lead?

Aaron Haynes
Dec 11, 2021

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

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SEO firms, like everyone else, confront several problems in lead generation.

The ordinary user is so acclimated to the digital world that they can’t live without it, and as a result, your prospects are becoming wiser and more selective. They easily avoid advertisements and spam. They conduct their own research on the items and services they require.

How can you persuade them that you are exactly what they are searching for?

SEO (search engine optimization) is a huge deal. If you’ve made it this far, you at least know it exists.

But are you aware of how critical it is to offer your company a strong online presence? You won’t acquire any business until you receive SEO leads.

This article will help you understand what a lead is, why lead generation is important, how to generate SEO leads, what it means to get leads through a website, and the importance of lead generation in digital marketing.

Let’s dive in.

What Is a Lead?

A lead is any individual who expresses an interest in your product, service, or brand. People may express their interest in a variety of ways, such as downloading a free guide, filling out a contact form, following a social media account, and so on.

While you can begin a conversation first (for example, by cold calling), this method seldom works effectively. That is why many businesses attempt to get leads. When you bring leads to your company, people are more likely to be interested in your products or services.

You can attract four types of leads:

  1. Marketing qualified lead (MQL): MQLs are generated as a result of your marketing activities, such as providing a downloaded guide. These leads are frequently not prepared to speak with your sales staff. They are in the early stages of the purchase process.
  2. Sales qualified lead (SQL): A sales qualified lead is someone who expresses an instant interest in your products or services, such as by completing a quote request or a contact form. They often wish to talk with your salespeople and are at a lower level of the purchase process.
  3. Product qualified lead (PQL): PQLs show interest in your products or services by registering for a free trial. They are more likely to take action after experiencing your items. A PQL, for example, may call your sales reps to learn more about your goods and ask questions.
  4. Service qualified leads have an active interest in your products or services since they currently use and pay for them. These leads will often contact your sales team about making an upsell, such as switching to a new cable or Internet package.

Understanding what leads are and the different types of leads might aid with lead scoring and lead qualification later on.

Why Is Lead Generation Important?

The process of finding, attracting, and turning individuals into prospects using outbound and inbound marketing channels, as well as lead generators, is referred to as lead generation. Common lead generation channels include search, email, social media, and your website.

According to a Hubspot research, 61% of marketing teams regard generating traffic and leads to be their most difficult task.

Marketers are still primarily focused on lead generation, with 53% spending half or more of their total expenditure on lead generation initiatives. Only 34% of marketers devote less than half of their money to lead creation.

Lead generation is important for both B2B and B2C firms for several reasons, including:

Lead generation brings in qualified leads: Following that, lead generation provides a method for locating quality leads as opposed to any lead. While you can spend time cold-calling potential leads, this technique seldom results in a lead–only dissatisfied customers with a negative perception of your business.

Utilizing a lead generation CRM can streamline the process, allowing you to identify and nurture prospects who are more likely to convert into valuable customers.

Lead creation contributes to healthy business growth: Your firm will not be able to expand if it does not have leads. While you may obtain references, they are typically insufficient to propel your company forward. Lead generation gives a method for attracting and converting prospects.

Lead generation provides a smooth transition from consumer to customer: Generating leads allows your company to create a seamless buyer’s journey. People can progress from consumer to customer at their own speed, for as by obtaining an online handbook or completing a contact form.

Lead FAQ

How do you generate SEO leads?

Here’s how you can increase your chances of getting new leads:

  1. Develop Content Clusters
    If you believe that content optimization is simply adding keywords, you are mistaken. You cannot increase your internet visibility just by including keywords in your article. To provide reliable search results, search engines have developed and now go beyond keywords. They are more concerned about intent and context.

This implies that you must provide high-quality content in your field of expertise. Consider your searcher’s goal and what they want to learn. Topic clusters may be used to plan out a content marketing strategy since they offer numerous SEO benefits.

  1. Keyword research
    We are confident that you are aware of the importance of content in attracting a larger prospective audience. Examine your company’s value proposition and buyer’s persona, and then consider what characterizes your product, key phrases for which you want to appear in SERPs, and terms your audience searches for when seeking a solution to a problem. Based on these findings, you can make changes to your content.

Then, you can utilize tools like Moz, Google’s Keyword Planner, and Google Search Console to optimize your keyword research and content.

  1. Establishing Links
    Link building is an essential component of SEO marketing. It is critical to the growth and success of your website. They help to boost your website’s ranking, attract traffic, and promote brand awareness.

4. Optimization for mobile
According to CIODive, mobile devices account for up to 70% of all online traffic. As mobile usage grows, you must ensure that your website is mobile-friendly since it is the key to being competitive and relevant. We are also certain that you despise reading a mobile version of a desktop webpage.

This can be remedied by making your website responsive. If it is beyond repair, we recommend that you rebuild your entire website. This will ensure that people can easily browse your website and will increase your website’s usability score.

  1. Optimization for on-page
    On-page SEO is crucial since it allows search engines to better comprehend your content and determine whether it is relevant to a searcher’s query.

Search engines are growing more complex, and relevance and semantics are becoming more important in SERPs. Tweaking what visitors see on your web pages (images, infographics, videos, or music) and components that search engines can see (heading tags, structured data) gives you more flexibility than off-page SEO, which focuses mostly on backlinks.

What does it mean to get leads through a website?

To begin, a web lead is a website visitor who has completed an online form by supplying some or all of their contact information. The form might be basic, requiring only an email address, or complicated, demanding complete contact information and extra inquiries.

It’s usually better to strike a happy medium between the two. Nurturing the lead through the online leads funnel will be tough if only an email address is provided. However, forcing someone to fill out a lengthy, complex form requesting personal information may turn off some individuals.

Obtaining viable, qualifying and high-quality leads necessitates attracting the appropriate visitors and engaging them with valuable content. Don’t forget to do a lead follow-up.
Here are some guidelines to design a website that will pique people’s interest in your company’s product or service:

  • Determine the types of leads you require.
  • Include images and testimonials.
  • Create videos that are relatable to the viewer.
  • Make your phone number visible.
  • On each page, provide contact information forms.
  • Maintain a blog and publish updates on a regular basis.
  • Create high-quality content for many landing pages.
  • Include a clear call to action.

Is lead generation part of digital marketing?

Lead generation is widely used, but many people overlook the fact that it is also related to other parts of the business such as sales and marketing. Digital marketing has permanently altered the company environment, and when lead generation and digital marketing are integrated, you get a winning combination.

Lead generation in digital marketing still focuses on finding, enticing, and converting individuals into potential customers, but it does this using online channels and techniques. Running paid social media advertisements, referrals, giving free product samples such as webinars or white papers through a website, and starting an email campaign are a few examples.

So, what exactly is the connection between lead generation and digital marketing?

In fact, there is a lot to be said about the duo and how they can truly compliment each other.

A lead generation strategy is accomplished by reaching out to potential clients via paid advertising, organic search, or even LinkedIn lead generation. The process of digital marketing applies regardless of the channel. You can certainly use it to enhance your conversion rates and create income by using the options inside digital marketing!

What is the importance of lead generation in digital marketing?

As with everything, the advantages that can be seen assist to underline why employing lead generation and digital marketing is so important. Some of the advantages are:

Creating thought leadership
Content marketing is an important component of digital marketing and a fantastic method to drive traffic to your website or social networks. You may help position yourself as a thought leader by writing about important issues, sharing your knowledge, and even engaging in dialogue. This institution will assist to direct consumers to you and will aid in the development of your excellent reputation in your chosen sector!

Targeted email marketing 

Email marketing is a wonderful method to engage your target audience, especially those who have already communicated with you or showed an interest in your services. By engaging and selling to them on a monthly or bi-weekly basis, you may be able to re-enter them into your sales funnel.

Utilize paid social media
Paid social media is an excellent way to create leads, and when done properly, it can be quite useful. The usage of an eye-catching graphic and caption can assist to boost your ROI in this area. Choosing whether you want people to like your page, visit your website, or even give their contact information are all excellent methods to increase traffic to your business.

Optimize your website for local SEO
SEO can have a significant impact on how successfully you are found on Google and other search engines. Local SEO is sometimes overlooked, but people who live nearby are more inclined to buy since they want to do the right thing. By employing local SEO, you can significantly aid to boost traffic to your website or blogs, as well as increase lead capture rates as a result.

Don’t forget: check out the other definitions (over 200) in our growing SEO glossary.


Hopefully, this article has given you a better understanding of a lead.

The connection between lead generation and digital marketing is extremely apparent, and when done correctly, it can assist to revolutionize your organization. Most businesses will use some sort of digital marketing, but being more focused can help you take your business to the next level.

It can be time-consuming and challenging to guide potential clients through the sales funnel. If you don’t have the time to do it yourself, Loganix has a long track record of effective SEO services that have helped hundreds of clients. Our professional staff of Internet marketers is enthusiastic about SEO, and their knowledge can help your business reach new heights.

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

Explore Services

Written by Aaron Haynes on December 11, 2021

CEO and partner at Loganix, I believe in taking what you do best and sharing it with the world in the most transparent and powerful way possible. If I am not running the business, I am neck deep in client SEO.