White Label SEO

Aaron Haynes
Nov 25, 2022

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

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Thinking of dipping your toes into the world of selling SEO services?

Before taking on any additional overhead costs, it’s within your business’ best interests to consider partnering with a white label SEO provider.

To help you find a suitable white label SEO partner, this guide covers:

  • what white label SEO is,
  • the benefits of white label SEO,
  • and detail the best SEO services to resell.

What is White Label SEO?

White label search engine optimization (SEO) involves a third-party agency providing outsourced SEO services to another business or marketing agency — known as a reseller. Typically, resellers that do not have an in-house SEO team of their own use a white label provider to complement the services they already offer their clients.

The term “white label” refers to the third-party agency’s branding, or lack thereof. This allows the reseller to rebrand the service under their own company name.

7 Benefits of White Label SEO

There are many benefits of white label SEO, including:

  1. Increased profits. Without the costs of hiring extra staff, paying for SEO tools, or renting additional office space, your business will benefit from increased profits without the overhead.
  2. Space to focus on core competencies. White label SEO allows you to outsource SEO services to experts, freeing up time to focus on your own specialities.
  3. Expand service offerings. By providing a comprehensive set of services, you will better meet your clients’ needs and expectations.
  4. More exposure. By offering a complete suite of digital marketing services, you will stand out from the competition and attract new clients.
  5. The ability to scale quickly. A white label SEO partnership will allow you to scale your SEO efforts to meet the needs of your growing business.
  6. Access to SEO experts. When outsourcing to SEO experts, you can be confident that your clients will receive a high level of service.
  7. Reduced risk. By employing the services of a white label provider, you’re minimizing the inherent risk that comes with entering a new market.

White Label SEO: 4 Services to Resell

So what popular white label SEO services can a reseller, well, sell?

Let’s take a look.

1. White Label Link Building

As much as we’d all like to ignore it, building backlinks is an integral part of pushing a website’s content up the search engine results pages (SERPs).

Which provides your marketing agency with a ton of opportunity. If you can provide backlink building services to your clients, you’ll never be short of work again.

To find a white label partner that’ll help you fill this demand, the best in the business will:

  • Be transparent. A reputable link building partner will be open about their pricing.
  • Follow SEO best practices. A trustworthy link building service provider will avoid using any risky link building techniques that could hurt your clients’ standings with Google (or other search engines).
  • Have solid testimonials. Any good white label link building agency will be open to sharing the experiences of their past and existing customers.
  • Be happy to share results. A reputable link building agency will provide regular reports showing the progress of a campaign and the results they are achieving.

Here at Loganix, we offer white label link building practices that align with SEO best practices. To see a full breakdown, see our link building services and packages here.

2. White Label Local SEO

SEO doesn’t always have to be directed toward a global market. For local businesses, appealing to a local market is the order of the day.

To tap into this demand, you’ll want to partner yourself with an SEO specialist that understands the intricacies of local SEO.

A reputable white label local SEO specialist will:

  • Have raving reviews. Check out a prospective partner’s reputation by reading online reviews and talking to other businesses who have used their services. You’ll want to be sure you’re working with a reputable company.
  • Offer the services you need. From citation building, Google My Business (GMB) optimization, and locally focused content creation, a local SEO specialist should offer the services your clients need to succeed in a local market.
  • Possess applicable experience. Choose a partner with experience in your industry and with local SEO. This will ensure they understand your needs and can provide effective strategies and deliver results.
  • Fit within your budget. Be sure to compare pricing between different partners to find one that won’t break the bank.

We also offer a range of white label local SEO services that are sure to keep your clients happy. Check out our range of local SEO services.

3. White Label Content Marketing

From content writing, video marketing, to social media management, the creation and publishing of online material is integral to the success of all online businesses.

With help from a reputable white label content marketing service, this leaves ample opportunity for your business to take advantage of.

There are a few key factors to consider when finding a white label content marketing partner. The right agency will have a:

  • Multifaceted approach. The right white label content marketing agency should be able to provide a range of services that can be tailored to your clients’ needs.
  • Proven track record. Look for a partner with a record in delivering successful content marketing campaigns. Ask for examples of their work and case studies from previous clients.
  • Skill set you need. Get a sense of their team and whether they have the skills and experience to deliver on your clients’ expectations.
  • Set of Crystal clear pricing options. Make sure they are transparent about their pricing and have flexible payment options that fit your budget.

See a breakdown of the wide range of content marketing solutions we offer here.

4. White Label Content Strategy Services

Content creation is one thing, but what topics to tackle and keywords to target comes with a whole unique set of considerations.

To direct your clients’ content creation in the right direction, employing the services of a reputable white label content strategist will send your client’s websites in the right direction.

To help you find a white label SEO strategist that will help you achieve this, consider agency partners that have:

  • Proven strategies. The right agency will have a solid portfolio of past projects that they’ve worked on and be able to show you results that they’ve achieved for their previous or existing clients.
  • Industry experience. They should understand the unique challenges and opportunities that come with operating in your clients’ niche.
  • An understanding of the target market. Your content strategy partner should have a deep understanding of who your clients’ target audience is and what they want to see from their brand.
  • An SEO-based approach. Make sure they have a solid understanding of SEO and how to integrate it into their content strategy.

We develop content strategies for just about every industry niche. See our full range of content strategy services here.


White Label Services for Marketers

For more information, check out our guide to White Label Marketing Services.

Or, check out the other related services:

The right white label SEO provider will get the same results you’d expect from an in-house SEO team without the same level of overhead costs.

If you’re ready to partner with an industry leading white label SEO firm, contact our team today.

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

Explore Services

Written by Aaron Haynes on November 25, 2022

CEO and partner at Loganix, I believe in taking what you do best and sharing it with the world in the most transparent and powerful way possible. If I am not running the business, I am neck deep in client SEO.