White Label Link Building

Aaron Haynes
Nov 25, 2022

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

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Without previously established relationships with high-authority domains or the ability to conduct a high level of outreach, building backlinks for your clients will be near impossible.

So instead of taking on the task yourself, why not outsource your link building efforts to a white label link building specialist?

To help you out, here we cover:

  • what white label link building is,
  • what the benefits of white label link building are,
  • and we breakdown 5 white label link building services you can resell to your clients.

What is White Label Link Building?

White label link building allows marketing agencies — referred to as a reseller — to outsource their link building services to a third-party agency, typically an SEO expert or link building specialist.

The link building agency provides an unbranded white label report detailing the link building projects completed during a predetermined time period. The reseller then brands the report with their own company name and passes it onto clients as proof of work.

5 Benefits of White Label Link Building Services

There are several key benefits that come with offering white label link building services:

  1. The ability to focus on core competencies. White label link building services allow you to outsource the time-consuming task of link acquisition so that you can focus on other areas of your business.
  2. The capacity to offer a comprehensive service. By offering white label link building services, you will provide a comprehensive service to your clients that covers all aspects of search engine optimization (SEO).
  3. A reduction in overhead costs. By partnering with a white label provider, agencies can access bulk discounts and cost-effective services.
  4. White hat link building. Reputable link building agencies, like Loganix, adhere to white hat link building techniques. This means there’s no risk that Google or other search engines will punish your clients’ sites for nefarious link building tactics.
  5. High proficiency. Niche-specific website owners trust established white label link building experts. This means the agency will build niche relevant links quickly and without issue.

Outsource link building WITHOUT compromising quality

Get High Quality Links

White Label Link Building: 5 Services to Resell

Here are the best link building services you can offer to help boost organic traffic and increase a client’s domain authority.

1. White Label Guest Posting

Guest posting or guest blogging refers to the creation and publication of original content on another website or blog. The purpose of guest posting is to build relationships with other thought leaders in an industry, establish an author or website as a credible source of information, and, of course, secure backlinks.

In order to be successful, guest posts must be well written, insightful, and relevant to the host website’s audience.

White label link building providers publish high-quality guest posts on behalf of the SEO client on high-authority, niche-relevant websites. The website that the content is published to receives free content and, in return, the guest poster gets a backlink back to their own website that is embedded within the content.

The guest posts our team of experts create are written by US and Canadian writers; the posts are topically relevant to your clients’ niche, and we guarantee the secured backlinks are from trusted sites.

To learn more, see a full breakdown of our white label guest posting services here.

2. White Label Authority Link Building

The term “authority link building” refers to the acquisition of backlinks from high-quality websites. This strategy is based on the premise that backlinks from authoritative websites are more valuable than backlinks from less authoritative websites, and that by acquiring more of these links, a website can improve its position on the SERPs.

White label authority link building providers get niche-specific backlinks from high-authority websites. That way, you can outsource your link building efforts, while resting assured that your clients’ websites are in excellent hands.

The authoritative domains we build links from receive 1,000-10,000 or more organic visits per month. We use strict quality control measures to ensure the backlinks align with SEO best practices and are sourced from reputable domains. And each backlink is pre-approved by yourself before placement.

See a full breakdown of our authority link building services here.

3. White Label Brand Link Building

Brand link building is the process of building links to your website using a website’s brand name as the anchor text. Typically, the branded backlink will link directly to a website’s homepage. For instance, a referring domain linking to our website would use the anchor text “Loganix” and the address Loganix.com to direct straight to our homepage.

The action of a white label brand link builder using a website’s brand name as the anchor text reinforces the connection between the brand and the keyword. Simply put, this makes it easier for search engines users to find said brand on the SERPs.

To establish this connection between brand name and keyword, we use natural brand name placement in premium editorial content. The domains we publish have a domain authority (DA) of 70+. And the referring domains are relevant to your clients’ websites.

To read more about branded backlinks, check out our brand link building services here.

4. White Label HARO Link Building

In a nutshell, HARO (Help a Reporter Out) is a service that connects journalists with sources for their stories. Journalists post queries to the HARO site, and sources who feel they have something valuable to contribute to the story can respond directly to the journalist.

In exchange for a scoop, the journalist adds a backlink to a source’s website or blog.

And you guessed it, white label HARO link building involves a white label service provider securing backlinks from reporters and publishers that a reseller then sells onto their customer base.

The HARO links we provide resellers are vetted for both relevancy and authoritativeness. The journalists we connect with write for publishers with 5,000+ organic visits per month. And we guarantee link placement on sites that have a domain authority of 50 or more.

See a full breakdown of our HARO link building services here.

5. White Label Press Releases

A press release is a statement issued to the media that provides information on a particular topic. It is written by a public relation (PR) or communications professional and will generate media coverage of a particular event or issue.

A white label press release service provider will pitch your clients’ newsworthy events to trusted media sites without you having to lift a finger. And like HARO, the media domain will reward a publish-worthy scoop with a backlink to your client’s site.

From local outlets to nationally recognized media enterprises, the PR link building tactics we use help your clients get repeatable placements on some of the world’s biggest sites, including AT&T, ABC, FOX, NBC, and many more.

If you’d like to learn more, see our press release and syndication services here.


White Label Services for Marketers

For more information, check out our guide to White Label Marketing Services.

Or, check out the other related services:

By partnering with a reputable white label link building company, you can secure high-quality links for your clients without having to put in the work or absorb the overhead costs yourself.

As a white label link building provider, we take care of all the hard work for you, from finding the right opportunities to building relationships with the right people.

If you’d like to know more, check out a full list of our link building services and packages here.

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

Explore Services

Written by Aaron Haynes on November 25, 2022

CEO and partner at Loganix, I believe in taking what you do best and sharing it with the world in the most transparent and powerful way possible. If I am not running the business, I am neck deep in client SEO.