21 Actionable
Technical SEO Tips
(based on 10+ Years of Experience)

Generic technical SEO tips have you scratching your head?

We feel you. That’s why we’re ditching the fluff and diving into the nitty-gritty of tech SEO – aka the stuff that actually moves the needle.

“Technical SEO is about getting the basics right so Google can crawl your site without tripping over itself. Don’t overthink it – just focus on making your site as easy to read as possible for both humans and bots.”

Aaron Haynes & Adam Steele, the founders of Loganix, bring years of experience driving client results with SEO. Although link building specialists at heart, there’s no ignoring their practical approach to technical SEO advice (from the trenches of real-world campaigns).

These technical SEO best practices are based on that experience, NOT regurgitated information from Google searches or AI-generated fluff.

Instead, these are proven strategies from:

• Years of crawling, indexing, and optimizing sites of all sizes

• Millions of lines of code analyzed and tweaked for peak performance

• Countless successful technical overhauls across diverse industries

Technical SEO Tips & Best Practices (based on 10+ Years of Experience)

1. Regularly audit your site for crawl errors (and fix them promptly) and monitor Google Search Console regularly for errors.

2. Implement a robust XML sitemap and keep it updated.

3. Ensure your robots.txt file is configured correctly (aka use the noindex tag for pages you don’t want indexed).

4. Implement HTTPS across your entire site – it’s a ranking factor.

5. Optimize your site’s load speed – use tools like Google PageSpeed Insights.

6. Use the right tags – canonical tags to avoid duplicate content issues, rel=”nofollow” tags on external links and hreflang tags for multi-language sites.

7. Use structured data markup to help search engines understand your content.

8. Ensure your site is mobile-friendly – it’s crucial for rankings.

9. Implement proper URL structure – use hyphens, not underscores.

10. Implement proper redirects (301 for permanent, 302 for temporary) to avoid redirect chains.

11. Optimize your site’s crawl budget by removing low-value pages (further reading: how to index your site on Google).

12. Optimize your images – compress them and use descriptive file names, and consider using a content delivery network (CDN) to improve load times.

13. Implement proper header tags (H1, H2, H3) for content structure.

14. Implement proper internal linking structure to distribute link equity (breadcrumb navigation can be a good way to improve SEO site structure and UX).

15. Optimize your site’s crawl depth – important pages should be easily accessible (use log file analysis to understand how search engines crawl your site).

16. Use dynamic rendering for JavaScript-heavy sites to ensure proper indexing.

17. Implement proper handling of faceted navigation if you run an e-commerce site.

18. Use rel=”next” and rel=”prev” for paginated content (+ proper handling of pagination for infinite scroll pages).

19. Website errors will happen, so use proper status codes (200, 404, 301, etc.) for all pages

20. Implement proper handling of session IDs to avoid crawl issues + proper handling of URL parameters for tracking and filtering.

21. Remember, technical SEO is about making it easy for search engines to crawl, understand, and index your site – think from the search engine’s perspective (but don’t forget about your human users).