40 Actionable
Link Building Tips
(based on 10+ Years of Experience)

What’s better than a long list of link building tips?

Actionable link building advice based on REAL experience.

“We’re not just throwing spaghetti at the wall here. We have a whole bag of tricks for getting high-quality links.”

Aaron Haynes & Adam Steele, the founders of Loganix, bring years of experience building links that drive real results and doing actual SEO (not just talking about it).

These link building best practices are based on that experience, NOT regurgitated information from Google searches or AI-generated fluff.

Instead, these are proven strategies from:

• Years of trial and error

• Millions of outreach emails sent

• Countless successful campaigns across diverse industries

Link Building Tips & Best Practices (based on 10+ Years of Experience)

1. Don’t just look at metrics – manually review potential link partners to ensure backlink quality.

2. Focus on building relationships, not just acquiring links (all link building strategies are not made equal).

3. Approach outreach from a place of value – what can you offer the site owner?

4. Relevance beats authority for local link building.

5. Don’t obsess over exact match anchor text – it looks unnatural.

6. Build deep links to money pages (product pages, service pages & landing pages with commercial intent etc), not just informational content.

7. Guest blogging still works, but be picky about where you contribute.

8. Leverage your existing business relationships for easy link opportunities.

9. Local sponsorships and community involvement can yield great links.

10. Don’t ignore the power of unlinked brand mentions.

11. Create linkable assets that provide real value to your industry.

12. Broken link building is labor-intensive but can produce quality links.

13. Don’t underestimate the value of niche-relevant directory listings.

14. Engage in your industry’s online communities to build natural links over time.

15. Use tools like HARO to land authoritative press mentions and links.

16. Collaborate with complementary businesses for mutually beneficial link exchanges.

17. Conduct original research to attract links from industry publications.

18. Repurpose your best content into different formats for more link opportunities (like syndicating your content, guest posts, infographics, podcasts, webinars, social posts, case studies, ebooks or interactive tools).

19. Don’t be afraid to reach out multiple times – persistence pays off (hint: using outreach tools can make this less annoying).

20. Focus on building your domain authority, not just individual page links.

21. Leverage social media (+ sites you can post links on) to amplify your linkable content.

22. Create ultimate guides and resources that become go-to references in your niche.

23. Monitor your competitors’ backlinks for replicable opportunities.

24. Use storytelling in your outreach to stand out from generic pitches.

25. Don’t overlook the value of internal linking for boosting page authority.

26. Build relationships with journalists and bloggers in your industry.

27. Offer to update outdated content on authoritative sites in exchange for a link (aka skyscraper content, it’s an old school tactic but when done right it can still work).

28. Create free tools or widgets that others will want to link to.

29. Engage in podcast guesting to earn links from show notes.

30. Use data visualization to make your content more link-worthy.

31. Don’t just focus on new links – work on retaining and strengthening existing ones and recovering lost backlinks.

32. Leverage your personal network for high-quality, relevant links.

33. Create content that fills gaps in your industry’s knowledge base.

34. Use ego bait content to attract links from influential people in your niche.

35. Don’t underestimate the power of a well-crafted, personalized outreach email.

36. Focus on building links with authority that will drive referral traffic, not just SEO value.

37. Use social proof and past successes in your outreach to increase response rates.

38. Create roundup posts featuring industry experts to encourage sharing and linking.

39. Leverage newsjacking to create timely, link-worthy content.

40. Remember, backlink quality over quantity – one great link is worth more than ten mediocre ones.